top of page

When The Arena Lights Go Out

What happens if the animal extremists get their way, rodeos are banned, and there is a “rolling blackout” of arena lights across the nation?

Unparalleled History & Heritage

Rodeo is truly unique, bringing together a broad spectrum of competitors with the common thread of

celebrating American heritage and animal athletes, from the steadfast youth barrel racing horse to the

powerful professional rodeo bucking bull. The cowboys and cowgirls of rodeo are equally important;

out of all professional sports, rodeo competitors are uniquely accessible to fans, from the ranch kid who

dreams of becoming a bronc rider to the urban-dwelling newcomer. For those newcomers, rodeo offers

the unparalleled opportunity to witness and experience the age-old human/animal partnership,

supreme sportsmanship, and a wholesome, family-oriented and patriotic culture.

Economies Depend on Rodeos

The importance of rodeos goes far beyond the competitors and spectators. Rodeos supplement the local

economy of hundreds of communities across our nation. For some small towns, rodeo weekend is the

only time of year when hotels are full and restaurants, shops, and local tourism spots are crowded. In

fact, many small towns depend on their rodeo as a main source of revenue for their local businesses.

Rodeo is a major economic boom for larger cities as well. The Frontier Days Rodeo in Cheyenne, WY

is one of professional rodeo’s biggest events, generating $40 million for the Cheyenne area. It is the

biggest tourist event in the entire state and the largest single money maker for the local economy.

The Reno, NV rodeo is another, bringing in approximately $42 million to area hotels, casinos, restaurants,

and retail outlets. Topping the charts is rodeo’s premiere event, the PRCA’s National Finals Rodeo,

creating a whopping $200 million in revenue for the city of Las Vegas during its ten day run in December.

Rodeo Gives Back, Creates Employment Opportunities

In addition to rodeo’s economic impact, rodeo committees at all levels give back to communities—a

perfect example is the charity rodeo in Industry, California, a suburb of Los Angeles, which raises over

$100,000 for local nonprofits, benefitting disadvantaged children. Rodeos at every level work to

support their communities in various ways, with donations and volunteer opportunities for 4-H clubs,

FFA chapters, and other youth and civic groups. Events nearly always feature sponsorships, creating

advertising and partnership opportunities for area businesses.

Earning money via rodeo is not limited those in and around the arena. There are numerous businesses

surrounding rodeo that benefit directly, from the local printers that make rodeo posters and tickets to

the vendors who set up booths at the rodeo, not to mention the feed, tack, clothing, vehicle, and

equipment companies that the rodeo industry utilizes year-round.

Of special note is the symbiotic relationship between rodeo and the animal health enterprises that

ensure the continued welfare of rodeo’s animal athletes, in fact, the importance of strong, healthy,

happy animals in rodeo has resulted in the creation of countless products that are now commonly used

throughout western horse communities.

Brainwashed Community Leaders Stand to Harm Their Constituents

Unfortunately, many community leaders, especially in larger urban areas, have no real experience with

rodeo as a sport, industry, or culture, and thus have no idea about its true value to their cities.

So, when a rodeo ban is proposed to them, their knee jerk reaction is to vote to ban rodeos in their communities.

If they would take pause and do some research, their vote might change. They are elected to do what is best for

their cities and to support the vast diversity of the citizenry and cultures in their jurisdiction. They are

not elected to be brainwashed followers of the animal extremist social agenda or to push their

personal ideology on the communities they are supposed to help.

So, what does happen when the arena lights go out? It would not simply be the end of a sport. It would

be the deliberate and sadly misguided destruction of a central piece of American heritage and tradition,

the drastic and unnecessary limitation of economic and learning opportunities, and yet another notch in

the animal extremist movement’s proverbial gun belt in their quest to eliminate all human/animal

interaction. To stop the "rolling blackout" we all need to work together and educate legislators about the benefits

of rodeo for their communities.



bottom of page