Rosmarino has spent decades promoting the rewilding ideology that prioritizes the removal of livestock and the return of apex predators such as wolves and cougars to Western landscapes. Rewilding seeks to remove human influence from vast tracts of land across the nation. This movement has even celebrated hostile acquisitions of ranchland.

FWW is not an advocacy group; it is a highly coordinated activist network working against the interests of farmers, ranchers, and consumers.